Since moving into digital marketing, I’ve gathered a lot of helpful resources and tools that have supported my skill development in the field. From online courses to printable workbooks, you name it, I’ve probably read it. When it comes to blogs, though, there are a few that I swear by for staying up-to-date on trending topics and learning more about the intricacies of the industry. Here are eight digital marketing blogs you need to read:
1. HubSpot Blog
HubSpot is just one of those resources that has a bit of everything, and it’s one of my top resources for skill development. On the blog, you’ll find tons of marketing topics, along with topics in sales, customer service, website design, and business management. And while the HubSpot blog covers pretty much everything under the broad categories of marketing and sales, there’s a bunch of valuable resources on digital marketing specifically:
- Planning marketing campaigns
- Building digital strategies
- Optimizing email marketing
- Measuring performance
- Social media marketing
2. Digital Marketers World
Digital Marketers World is a unique little corner of the web that features a completely community-created blog. While it spans many topics across digital marketing, its main focus is link building through guest blogging. With its free-membership platform of guest bloggers, Digital Marketers World is able to provide tons of useful insights for professionals at all levels. Browse the blog for additional topics around link building, like:
- Email marketing
- Influencer marketing and PR
- Social media and video marketing
- Guest blogging guides
- Industry news and trends
3. DigitalMarketer Journal
The DigitalMarketer Journal features thousands of articles from experts in every field of digital marketing. From lead gen and social promotion to SEO and video strategy, the DigitalMarketer Journal has resources on it. Here are just some of the topics you’ll find browsing the blog:
- Planning digital marketing campaigns
- Developing web media and content
- Creating and building email lists
- Designing content and conversion optimizations
- Using marketing automation tools
4. Digital Marketing Institute
Aside from its learning platform and certification offerings, the Digital Marketing Institute hosts a blog filled with tools and resources for every area of digital marketing. From expert guides on B2B and Google Ads strategies to trending topics like Elon Musk’s Twitter takeover, the Digital Marketing Institute covers it. You’ll also find articles, eBooks, toolkits, and webinars on topics like:
- PPC and paid search
- Email, social media, digital and content marketing
- SEO, content promotion, and search advertising
- Strategy performance and data and analytics
- CRO, UX, and web design
5. Google Marketing Platform
The Google Marketing Platform is more than a product. It’s a comprehensive platform for advertising and analytics, giving you a unified system of free tools for small businesses and marketing initiatives, plus enterprise solutions for more robust performance tracking, testing, and optimizing. But there’s a whole world of valuable resources on the blog, including tools and guides for honing your skills in digital marketing:
- Digital advertising and search
- Video marketing
- Performance tracking and measuring ROI
- Google Analytics 4
6. Social Media Today
The Social Media Today blog keeps you up-to-date on—you guessed it—all the latest events and trends going on in social media marketing. From algorithm and search updates to the must-see news in social, you’ll get all the insights you need to stay abreast of what’s going on in this area of digital marketing. Bookmark this blog and you’ll get regular updates on:
- Social search and strategy
- Content marketing strategy
- Google updates
- Digital strategy using social
7. Marketing Insider Group
The Marketing Insider Group is a renowned agency that specializes in content at scale, SEO, and strategy development and consultation. That said, the brand’s blog is a valuable resource for staying on top of current events and trends in the industry. Expect to see topics like lead nurturing and conversion, digital advertising, and marketing analytics, all spanning the following categories:
- Digital marketing
- Content marketing
- Marketing strategy
- Search marketing
- Demand generation
8. The Marketing Journal
The Marketing Journal features a range of online resources, including articles, books, videos, and interviews. The Marketing Journal publishes content from marketing experts, business executives, and industry thought leaders to bring you all the latest on topics like marketing practices, strategy development, and tools for managing marketing initiatives for businesses and organizations. Plus, if you have an interest in guest blogging, the Marketing Journal accepts submissions. Here are some more goodies the blog regularly features:
- B2B and B2C marketing insights
- News and updates from the industry
- Branding and brand activism
- Digital and content marketing
- Tools for performance tracking
- Big data, measurement, and analytics
There are tons of valuable blog resources out there. But these are several that I’ve subscribed to and read on the regular.
How about you? What are some of your must-read digital marketing resources?
Lauren J. Oliver Writing 
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